Kathrin Hoyos

me # barbie & friends

Hardly any other figure could embody the worldwide selfie mania more aptly than the Barbie, who is at home all over the world. Since she is not made of flesh and blood, but of plastic, lacquer and glitter, Barbie could not have turned sixty not too long ago and could not look a bit older than when she saw the light of day with her wasp waist, persistent smile and mostly blond mane.
Conceptual photographer Kathrin Hoyos makes Barbie the protagonist of her #me photo series, in which she illustrates this connection between younger lifestyle standards, consumer culture and the media conditions of paradoxical social media individuality. As vivid as it may seem to us after decades of presence, Barbie remains a doll with a pre-shaped smile, made of plastic and with stiff limbs, which knows exactly: if you want to attract envious looks today, you can no longer do it alone with a convertible or brand accessories and long legs in a mini skirt. As a true jet set girl, Barbie is collecting today - be it in Cape Town, Monte Carlo, Paris, Venice or Vienna - with her arm outstretched in a selfie - pose likes and followers. The instagramized top sights of the world, the experiences and events of our exciting life, are the lifestyle currency of the present.
With Barbie as a means of representation, the artist, who lives in South Africa and Monaco, succeeds in a very unpleasant reminiscence of the mechanical willingness with which we submit to the principles of self-staging and a reminder of the bribery of our senses through the representation of seemingly unique dream beaches, landmarks, mountain views and Encounters for which we really have to stand in line and shamelessly.

Exhibition: 11. bis 25. Februar 2020
Location: Habsburgergasse 5, 1010 Wien
Opening Hours: Di - Fr 11 bis 18 Uhr, Sa 11-14 Uhr

Works